{"id":237287,"date":"2026-04-20T16:16:33","date_gmt":"2026-04-20T14:16:33","guid":{"rendered":"https:\/\/staging.open2digital.com\/expertises\/influencer-marketing-ugc\/"},"modified":"2026-09-14T14:36:24","modified_gmt":"2026-09-14T12:36:24","slug":"influencer-marketing-ugc","status":"publish","type":"expertises","link":"https:\/\/staging.open2digital.com\/en\/expertises\/influencer-marketing-ugc\/","title":{"rendered":"Influencer Marketing & UGC"},"content":{"rendered":"
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Influence Marketing & UGC<\/h1><\/div><\/div>\n\n

Stop advertising.
Start trending.<\/h2>\n<\/div><\/div>\n\n

Banners are ignored. Ads are skipped. But a genuine recommendation from a creator your audience already follows? It converts. Open2Digital is the influence marketing and UGC production agency that turns creator voices into measurable growth for international brands. <\/p>\n<\/div><\/div>\n\n

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Request an influence audit<\/a><\/div>\n<\/div>\n\n
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See our client case studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\n 69%\n <\/div>\n

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\n of consumers trust creator recommendations more than brand advertising (Nielsen, 2024)\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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In a world saturated with ads, trust is your only currency<\/span>.<\/h3>\n<\/div><\/div>\n\n

Yet most brands fail to leverage this: wrong creator selection, overly rigid briefs, missing usage rights, measurement limited to likes. Our methodology fixes these blind spots. <\/p>\n<\/div><\/div>\n\n

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\n 01<\/span>
\nUnsuitable profiles selected<\/span>\n <\/div>\n
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\nOverly rigid briefs that kill authenticity.<\/span>\n <\/div>\n
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\nNo usage rights<\/span>\n <\/div>\n
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\nMeasurement limited to likes<\/span>\n <\/div>\n<\/div>\n<\/div><\/div>\n\n

Open2Digital operates from Paris with an international team spanning 25+ nationalities, with offices in New York and Shanghai and a dedicated unit \u2014 Open2Influence<\/a> \u2014 entirely focused on creator activation across Europe, North America and Asia.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Our approach<\/h2><\/div><\/div>\n\n

Three pillars for campaigns that actually perform<\/span><\/h2>\n<\/div><\/div>\n\n
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Pillar 01<\/h1><\/div><\/div>\n\n

Data-backed influencer sourcing<\/h3><\/div><\/div>\n\n

We don't look for the most famous creators. We find the right voices for your market. Our process combines reference platforms like Kolsquare and HypeAuditor with manual analysis of real audiences, qualified engagement rates, editorial consistency and reputational risk. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Pillar 02<\/h1><\/div><\/div>\n\n

Creative direction with editorial freedom<\/h3><\/div><\/div>\n\n

A brief that's too tight kills authenticity. A brief that's too loose dilutes the message. Our role is to bridge your brand guidelines with each creator's distinctive voice, producing content that resonates with their community while serving your KPIs. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Pillar 03<\/h1><\/div><\/div>\n\n

UGC rights and licensing for paid media<\/h3><\/div><\/div>\n\n

Viral UGC content is only valuable if you can reuse it. We systematically negotiate and secure extended usage rights: organic repost, remix, integration into Meta and TikTok Ads, display retargeting. Your best content becomes a lasting asset. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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How we operate<\/h2><\/div><\/div>\n\n

Our 4-stage influence framework<\/span><\/h2>\n<\/div><\/div>\n\n
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01<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Discovery & vetting \u2014 beyond vanity metrics<\/h2><\/div><\/div>\n\n

Audience audit, fake-vs-real engagement analysis, feed consistency review, past collaboration performance check, reputational risk scoring.<\/p>\n<\/div><\/div>\n\n

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audience audit<\/p>\n<\/div><\/div>\n<\/div>\n\n

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fake vs. real<\/p>\n<\/div><\/div>\n<\/div>\n\n

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reputation scoring<\/p>\n<\/div><\/div>\n<\/div>\n\n

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02<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Strategy & seeding \u2014 defining the narrative<\/h2><\/div><\/div>\n\n

Campaign narrative construction, sequencing of creator activations, personalised briefs, framing of calls-to-action and proprietary hashtags.<\/p>\n<\/div><\/div>\n\n

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narrative<\/p>\n<\/div><\/div>\n<\/div>\n\n

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custom-made briefs<\/p>\n<\/div><\/div>\n<\/div>\n\n

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proprietary hashtags<\/p>\n<\/div><\/div>\n<\/div>\n\n

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03<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Campaign management \u2014 frictionless execution<\/h2><\/div><\/div>\n\n

Operational steering: contracts, production tracking, content validation, publication date coordination, real-time issue management.<\/p>\n<\/div><\/div>\n\n

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contractualization<\/p>\n<\/div><\/div>\n<\/div>\n\n

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validation<\/p>\n<\/div><\/div>\n<\/div>\n\n

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coordination<\/p>\n<\/div><\/div>\n<\/div>\n\n

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04<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Measurement & attribution \u2014 real revenue, not just likes<\/h2><\/div><\/div>\n\n

Reach, qualified engagement, complete views, outbound clicks, conversions tracked via promo codes and UTMs, brand lift, sales impact measured on realistic attribution windows.<\/p>\n<\/div><\/div>\n\n

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UTMs & promo codes<\/p>\n<\/div><\/div>\n<\/div>\n\n

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brand lift<\/p>\n<\/div><\/div>\n<\/div>\n\n

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inpact sales<\/p>\n<\/div><\/div>\n<\/div>\n\n

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The proof<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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Why international brands choose us<\/span><\/h2>\n<\/div><\/div>\n\n

Open2Digital is part of the Open2Europe<\/a> group, an integrated communications agency founded in Paris and active across EMEA, the United States and China. Our clients benefit from unified coordination: one strategic point of contact, local teams in each market, centralised production and consolidated reporting. <\/p>\n

We work with brands such as Saint-Gobain, Terraillon, Amazfit and Mus\u00e9e Gr\u00e9vin on multi-market activations, from consumer B2C to technology B2B.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\n +250.<\/span><\/span><\/p>\n

Brands supported since 2018<\/p>\n<\/div>\n<\/div><\/div>\n\n

15.<\/span><\/span><\/p>\n

Nationalities and languages \u200b\u200bspoken<\/p>\n<\/div>\n<\/div><\/div>\n\n

+20M.<\/span><\/span><\/p>\n

Cumulative monthly reach<\/p>\n<\/div>\n<\/div><\/div>\n\n

92%.<\/span><\/span><\/p>\n

Renewing clients<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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They trusted us<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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Let's talk about it<\/h1><\/div><\/div>\n\n

Ready to turn your community into a sales force?<\/h3><\/div><\/div>\n\n

Whether you are launching a product, entering a new market, or looking to scale an existing influencer strategy, let\u2019s talk. Our team offers a free audit of your current influencer setup and a tailored strategic recommendation. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Request an influence audit<\/a><\/div>\n\n
See our client case studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Do you have any questions?<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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What's the difference between influence marketing and UGC?<\/h3><\/div><\/div>\n\n

Influence marketing involves a partnership with a creator who publishes on their own channels to a community that follows them. UGC (User-Generated Content) refers to content produced by creators or consumers, often without distribution on their own channels, but used by the brand in its own paid or organic media. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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What budget should I plan for a European influence campaign?<\/h3><\/div><\/div>\n\n

Budgets range from \u20ac5,000 for local micro-influencer activations to \u20ac200,000+ for pan-European campaigns with established creators. Open2Digital builds scalable setups tailored to your objectives and platform mix (Instagram, TikTok, YouTube, LinkedIn). <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Do you run B2B campaigns?<\/h3><\/div><\/div>\n\n

Yes. Open2Influence regularly activates LinkedIn and YouTube campaigns with industry experts, executives and B2B creators for tech, industrial and business services brands. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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How do you measure influence campaign ROI?<\/h3><\/div><\/div>\n\n

We combine three levels of measurement: media performance (reach, engagement, qualified views), commercial performance (promo codes, UTMs, tracked conversions) and brand lift (awareness, consideration, purchase intent) via declarative studies when budget allows.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"tags":[],"class_list":["post-237287","expertises","type-expertises","status-publish","format-standard","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t