{"id":237293,"date":"2026-04-09T13:45:42","date_gmt":"2026-04-09T11:45:42","guid":{"rendered":"https:\/\/staging.open2digital.com\/expertises\/geo-generative-engine-optimization\/"},"modified":"2026-09-14T15:20:43","modified_gmt":"2026-09-14T13:20:43","slug":"geo-generative-engine-optimization","status":"publish","type":"expertises","link":"https:\/\/staging.open2digital.com\/en\/expertises\/geo-generative-engine-optimization\/","title":{"rendered":"GEO (Generative Engine Optimization)"},"content":{"rendered":"
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GEO (Generative Engine Optimization)<\/h1><\/div><\/div>\n\n

SEO isn't enough anymore. Welcome to the GEO era. <\/h2>\n<\/div><\/div>\n\n

60% of Google searches now end without a click. ChatGPT counts over 800 million weekly users. Perplexity, Claude and Gemini answer your customers' questions directly \u2014 often without citing your site. If your brand isn't surfaced in AI-generated answers, you're invisible to a growing share of your audience. Generative Engine Optimization (GEO) is the new discipline that fixes this. <\/p>\n<\/div><\/div>\n\n

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See our client case studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Search has changed. Your visibility strategy must follow. <\/h3>\n<\/div><\/div>\n\n

Traditional search engines list links. Generative engines synthesise answers. That changes everything: content is no longer browsed, it's extracted, paraphrased, recombined. A brand cited in a ChatGPT answer gains an implicit authority that ten Google results no longer provide. <\/p>\n<\/div><\/div>\n\n

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Open2Digital is a GEO agency in Paris that helps international brands structure their content, entities and signals to get cited by LLMs (ChatGPT, Claude, Perplexity, Gemini, Copilot) when their prospects ask the right questions.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Our approach<\/h2><\/div><\/div>\n\n

Three levers to exist inside AI answers<\/h2>\n<\/div><\/div>\n\n
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Pillar 01<\/h1><\/div><\/div>\n\n

AI visibility audit<\/h3><\/div><\/div>\n\n

We measure your brand's current presence across major generative engines: which queries cite you, in what context, citing which sources, against which competitors. This benchmark audit becomes the foundation of your GEO roadmap. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Pillar 02<\/h1><\/div><\/div>\n\n

Content optimisation for LLM extraction<\/h3><\/div><\/div>\n\n

Generative models don't extract content the way Google does. They prioritise paragraphs that directly answer a question, clear definitions, sourced data, FAQ structures and information-dense content. We adapt your existing content and produce new content along these criteria. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Pillar 03<\/h1><\/div><\/div>\n\n

Entity authority building<\/h3><\/div><\/div>\n\n

Viral UGC content is only valuable if you can reuse it. We systematically negotiate and secure extended usage rights: organic repost, remix, integration into Meta and TikTok Ads, display retargeting. Your best content becomes a lasting asset. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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How we operate<\/h2><\/div><\/div>\n\n

Our 4-stage influence framework<\/span><\/h2>\n<\/div><\/div>\n\n
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Strategic AI query mapping<\/h2><\/div><\/div>\n\n

Identifying the questions your prospects actually ask ChatGPT, Perplexity and others \u2014 by market, segment and stage of the buying journey. These queries are rarely identical to Google ones. <\/p>\n<\/div><\/div>\n\n

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Generative engine presence audit<\/h2><\/div><\/div>\n\n

Systematic testing across major LLMs to measure your citation rate, the accuracy of returned information, and your positioning vs competitors.<\/p>\n<\/div><\/div>\n\n

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AI-friendly content production and restructuring<\/h2><\/div><\/div>\n\n

Rewriting strategic pages, building thematic hubs, structured FAQs, sourced data, adapted JSON-LD schemas. Each piece of content is designed to be both human-readable and AI-extractable. <\/p>\n<\/div><\/div>\n\n

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Measurement and iteration<\/h2><\/div><\/div>\n\n

Monthly tracking of your presence on major generative engines, evolution analysis, continuous strategy adjustment in response to rapid model evolution.<\/p>\n<\/div><\/div>\n\n

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The proof<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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Why GEO is urgent for your brand<\/h2>\n<\/div><\/div>\n\n

Positions earned today inside LLM answers carry disproportionate value: they are implicit recommendations at scale, with no recurring media cost. Brands that structure their GEO in 2026 build a lead that will be costly to catch up with. <\/p>\n

Open2Digital combines deep SEO expertise with a dedicated GEO unit and active monitoring of generative engine evolution. Our clients benefit from an integrated approach where SEO and GEO reinforce each other. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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\n +250.<\/span><\/span><\/p>\n

Brands supported since 2018<\/p>\n<\/div>\n<\/div><\/div>\n\n

15.<\/span><\/span><\/p>\n

Nationalities and languages \u200b\u200bspoken<\/p>\n<\/div>\n<\/div><\/div>\n\n

+20M.<\/span><\/span><\/p>\n

Cumulative monthly reach<\/p>\n<\/div>\n<\/div><\/div>\n\n

92%.<\/span><\/span><\/p>\n

Renewing clients<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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They trusted us<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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Let's talk about it<\/h1><\/div><\/div>\n\n

Make AIs recommend your brand.<\/h3><\/div><\/div>\n\n

Request a free GEO audit: we test your brand across the 4 main generative engines and deliver an actionable diagnostic within 5 working days.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Request a GEO audit<\/a><\/div>\n\n
See our client case studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Do you have any questions?<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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What's the difference between SEO and GEO?<\/h3><\/div><\/div>\n\n

SEO optimises a site to appear in traditional search results (Google, Bing). GEO optimises for citation inside answers generated by conversational AI (ChatGPT, Perplexity, Claude, Gemini). Techniques partially overlap but serve different extraction logics. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Does GEO replace SEO?<\/h3><\/div><\/div>\n\n

No. Both disciplines coexist and reinforce each other. A solid SEO strategy remains fundamental: LLMs partly rely on the web authority built by SEO. But SEO alone no longer captures the traffic shifting to conversational interfaces. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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How long until I see GEO results?<\/h3><\/div><\/div>\n\n

First signals appear within 4 to 8 weeks of initial optimisations. A mature GEO strategy settles over 6 to 12 months, with continuous adjustments tied to model evolution. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Is GEO relevant for B2B brands?<\/h3><\/div><\/div>\n\n

Especially so. B2B buyers heavily use ChatGPT and Perplexity during exploration and short-listing phases. Being surfaced in these answers can significantly shorten your sales cycle. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"tags":[],"class_list":["post-237293","expertises","type-expertises","status-publish","format-standard","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t