{"id":237296,"date":"2026-04-20T16:15:57","date_gmt":"2026-04-20T14:15:57","guid":{"rendered":"https:\/\/staging.open2digital.com\/expertises\/social-media-management\/"},"modified":"2026-09-14T15:39:08","modified_gmt":"2026-09-14T13:39:08","slug":"social-media-management","status":"publish","type":"expertises","link":"https:\/\/staging.open2digital.com\/en\/expertises\/social-media-management\/","title":{"rendered":"Social Media Management"},"content":{"rendered":"
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Social Media Management<\/h1><\/div><\/div>\n\n

Your social media isn't a window. It's your live customer relationship. <\/h2>\n<\/div><\/div>\n\n

A brand that doesn't speak, a brand that doesn't reply, a brand that posts without editorial logic: that's a brand fading away. Open2Digital is the social media agency steering the presence of international brands across LinkedIn, Instagram, TikTok, YouTube, Facebook and X \u2014 with strategy designed to generate business value, not just activity. <\/p>\n<\/div><\/div>\n\n

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Request a social media audit<\/a><\/div>\n<\/div>\n\n
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See our client case studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Posting isn't enough. You need a system. <\/h3>\n<\/div><\/div>\n\n

Most brands underperform on social media for one simple reason: they publish without strategic framing. No clear editorial positioning, no platform hierarchy, no KPIs aligned with business goals, no feedback loop between performance and subsequent editorial choices. <\/p>\n<\/div><\/div>\n\n

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Open2Digital builds a complete social media system: platform-specific editorial strategy, paced calendar, native content production, community engagement and actionable reporting. Deployed by an international team spanning 25+ nationalities, capable of operating in French, English, German, Italian, Spanish, Mandarin and beyond. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Our approach<\/h2><\/div><\/div>\n\n

Three pillars for a social media presence that creates value<\/h2>\n<\/div><\/div>\n\n
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Pillar 01<\/h1><\/div><\/div>\n\n

Differentiated editorial strategy by platform<\/h3><\/div><\/div>\n\n

The same brand isn't told the same way on LinkedIn (expert authority), TikTok (cultural proximity) or Instagram (aesthetics and desire). We define a distinctive editorial signature for each platform, aligned with your overall positioning. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Pillar 02<\/h1><\/div><\/div>\n\n

Native and creative production<\/h3><\/div><\/div>\n\n

We produce content in-house (our TCL \u2014 The Content Lab studio) or via our partner creator network. Vertical video, carousels, motion design, interactive formats: each piece is designed for the platform's native format, not adapted afterwards. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Pillar 03<\/h1><\/div><\/div>\n\n

Community management and social care<\/h3><\/div><\/div>\n\n

Comment responses, DM management, moderation, escalation to your customer service teams. A daily presence, in your brand tone, across the time zones of your key markets. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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How we operate<\/h2><\/div><\/div>\n\n

Our 4-stage influence framework<\/span><\/h2>\n<\/div><\/div>\n\n
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Audit & strategic framing<\/h2><\/div><\/div>\n\n

Existing presence audit, competitive benchmark, target audience mapping by platform, definition of editorial pillars and KPIs.<\/p>\n<\/div><\/div>\n\n

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Editorial direction and calendars<\/h2><\/div><\/div>\n\n

Editorial grid, content rubrics, seasonal narrative arcs and publication calendar by platform and market.<\/p>\n<\/div><\/div>\n\n

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Production and engagement<\/h2><\/div><\/div>\n\n

Content production, scheduling, publication, moderation, community engagement, sensitive issue handling.<\/p>\n<\/div><\/div>\n\n

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Reporting and optimisation<\/h2><\/div><\/div>\n\n

Monthly actionable reporting: performance by format, platform, market. Adjustment recommendations for the following month. Quarterly strategic reviews. <\/p>\n<\/div><\/div>\n\n

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The proof<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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An international approach, locally rooted<\/h2>\n<\/div><\/div>\n\n

Open2Digital operates across 12+ markets via Open2Europe Group, Open2America and Open2China. For every multi-country deployment, we ensure a unified strategic frame and culturally relevant execution, with native community managers in each market. <\/p>\n

Clients including Saint-Gobain, Terraillon, Amazfit and Alphabet rely on us to steer coherent international presence without losing the local nuance that separates a noisy account from a resonant one.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\n +250.<\/span><\/span><\/p>\n

Brands supported since 2018<\/p>\n<\/div>\n<\/div><\/div>\n\n

15.<\/span><\/span><\/p>\n

Nationalities and languages \u200b\u200bspoken<\/p>\n<\/div>\n<\/div><\/div>\n\n

+20M.<\/span><\/span><\/p>\n

Cumulative monthly reach<\/p>\n<\/div>\n<\/div><\/div>\n\n

92%.<\/span><\/span><\/p>\n

Renewing clients<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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They trusted us<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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Let's talk about it<\/h1><\/div><\/div>\n\n

Give your social media the strategic place it deserves.<\/h3><\/div><\/div>\n\n

Free audit of your current presence and 30-day strategic recommendation<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Request a social media audit<\/a><\/div>\n\n
See our client case studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Do you have any questions?<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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How many platforms should a brand activate?<\/h3><\/div><\/div>\n\n

Rarely more than 3 or 4. A strong presence on the right platforms beats a diluted presence everywhere. The choice depends on your audience, your offering and the moments where your brand is genuinely relevant. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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What publication frequency do you recommend?<\/h3><\/div><\/div>\n\n

It depends on the platform and your account's maturity. On average: 3 to 5 posts\/week on LinkedIn and Instagram, 5 to 7 on TikTok for active brands, 1 to 2 long-form videos\/month on YouTube. Consistency beats volume. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Do you work with B2B brands?<\/h3><\/div><\/div>\n\n

Yes, it's one of our core areas of expertise. We support industrial, technology and business services players primarily on LinkedIn, but also YouTube and X depending on the topic. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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How do you handle brands present across multiple markets?<\/h3><\/div><\/div>\n\n

Through hub & spoke governance: a unified global strategy, local executions managed by our natively embedded teams, and consolidated reporting for the parent company.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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