{"id":237298,"date":"2026-04-20T16:16:22","date_gmt":"2026-04-20T14:16:22","guid":{"rendered":"https:\/\/staging.open2digital.com\/expertises\/paid-social\/"},"modified":"2026-09-14T15:46:30","modified_gmt":"2026-09-14T13:46:30","slug":"paid-social","status":"publish","type":"expertises","link":"https:\/\/staging.open2digital.com\/en\/expertises\/paid-social\/","title":{"rendered":"Paid Social"},"content":{"rendered":"
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Paid Social<\/h1><\/div><\/div>\n\n

Paid social isn't measured in clicks. It's measured in revenue. <\/h2>\n<\/div><\/div>\n\n

Too many agencies sell you low CPMs, flattering CTRs and vanity-loaded reports. Open2Digital steers your Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads and Pinterest Ads campaigns with one focus: real commercial performance, measured and attributed. <\/p>\n<\/div><\/div>\n\n

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Request a paid social audit<\/a><\/div>\n<\/div>\n\n
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See our client case studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Paid social's promise has been diluted. We put it back on track. <\/h3>\n<\/div><\/div>\n\n

Platform fragmentation, the gradual end of third-party tracking, CPM inflation and algorithm opacity have made paid social more complex and risky. Many advertisers spend without knowing what truly works. Our approach corrects this on three fronts: targeting, creative, measurement. <\/p>\n<\/div><\/div>\n\n

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Open2Digital combines a senior paid social unit, integrated creative production (TCL \u2014 The Content Lab) and post-cookie measurement expertise. Operated for B2C and B2B brands across France, EMEA, the United States and China. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Our approach<\/h2><\/div><\/div>\n\n

Three pillars for profitable paid social campaigns<\/h2>\n<\/div><\/div>\n\n
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Pillar 01<\/h1><\/div><\/div>\n\n

Targeting and account structure<\/h3><\/div><\/div>\n\n

Account architecture by platform, audience segmentation (lookalikes, retargeting, first-party signals), budget management by funnel stage. Performance starts before the first euro is spent. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Pillar 02<\/h1><\/div><\/div>\n\n

Native ad creative by platform<\/h3><\/div><\/div>\n\n

90% of paid social campaign performance comes from creative. We produce native assets in-house (TikTok\/Reels vertical video, Meta carousels, YouTube In-Stream videos, LinkedIn Sponsored formats) tested and iterated continuously. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Pillar 03<\/h1><\/div><\/div>\n\n

Post-cookie measurement and attribution<\/h3><\/div><\/div>\n\n

We combine native platform tools (Meta CAPI, LinkedIn CAPI, server-side signals) with incremental measurement models, brand lift studies and our clients' first-party tracking to reconstruct actual generated value.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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How we operate<\/h2><\/div><\/div>\n\n

Our 4-stage influence framework<\/span><\/h2>\n<\/div><\/div>\n\n
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Audit and strategy<\/h2><\/div><\/div>\n\n

Existing account audit, performance history analysis, audience mapping, business objectives definition and aligned paid KPIs.<\/p>\n<\/div><\/div>\n\n

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Setup and creative production<\/h2><\/div><\/div>\n\n

Account architecture, tracking implementation, native creative asset production, briefs and initial A\/B tests.<\/p>\n<\/div><\/div>\n\n

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Steering and continuous optimisation<\/h2><\/div><\/div>\n\n

Weekly campaign optimisation, creative rotation, bidding adjustments, scaling of winning combinations, fast cuts of inefficient ones.<\/p>\n<\/div><\/div>\n\n

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Business reporting and roadmap<\/h2><\/div><\/div>\n\n

Revenue-oriented monthly reporting: ROAS, CAC, LTV\/CAC, incremental attribution. Budget allocation and creative roadmap recommendations for the following month. <\/p>\n<\/div><\/div>\n\n

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The proof<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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Why entrust your paid social to Open2Digital<\/h2>\n<\/div><\/div>\n\n

We manage budgets from \u20ac5K\/month to several hundreds of thousands of euros monthly per campaign, locally and across multiple countries. Our clients benefit from a rare combination: a senior media unit, an in-house creative studio capable of producing and iterating fast, and an international team that natively speaks the markets where you invest. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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\n +250.<\/span><\/span><\/p>\n

Brands supported since 2018<\/p>\n<\/div>\n<\/div><\/div>\n\n

15.<\/span><\/span><\/p>\n

Nationalities and languages \u200b\u200bspoken<\/p>\n<\/div>\n<\/div><\/div>\n\n

+20M.<\/span><\/span><\/p>\n

Cumulative monthly reach<\/p>\n<\/div>\n<\/div><\/div>\n\n

92%.<\/span><\/span><\/p>\n

Renewing clients<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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They trusted us<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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Let's talk about it<\/h1><\/div><\/div>\n\n

Make every euro of your social budget work.<\/h3><\/div><\/div>\n\n

Free audit of your current paid social accounts and quantified recommendation of potential gains.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Request an audit<\/a><\/div>\n\n
See our client case studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Do you have any questions?<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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What's the minimum budget to start with paid social?<\/h3><\/div><\/div>\n\n

In B2C, a budget of \u20ac5,000 to \u20ac10,000 per month per market generates first usable signals. In B2B (mainly LinkedIn), expect \u20ac8,000 to \u20ac15,000 monthly minimum for statistically significant results. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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How many creatives should be produced per month?<\/h3><\/div><\/div>\n\n

On Meta and TikTok, algorithms consume creative voraciously. We typically recommend 8 to 15 new creatives per month per active market, alongside refreshes of high-performing assets. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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What's the difference between ROAS and incremental ROAS?<\/h3><\/div><\/div>\n\n

Standard ROAS measures revenue attributed to a campaign. Incremental ROAS isolates the share genuinely generated by the campaign, removing sales that would have happened regardless. It's the reference metric for mature brands. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Do you work with e-commerce and B2B SaaS brands?<\/h3><\/div><\/div>\n\n

Yes, particularly on these two verticals. Our approaches differ: for e-commerce, focus on dynamic catalog, retargeting and scaling. For B2B SaaS, focus on LinkedIn Ads with ABM, lead gen and multi-touch nurturing. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"tags":[],"class_list":["post-237298","expertises","type-expertises","status-publish","format-standard","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t