{"id":237305,"date":"2023-12-01T09:50:04","date_gmt":"2023-12-01T08:50:04","guid":{"rendered":"https:\/\/staging.open2digital.com\/expertises\/tcl\/"},"modified":"2026-09-14T16:12:29","modified_gmt":"2026-09-14T14:12:29","slug":"tcl","status":"publish","type":"expertises","link":"https:\/\/staging.open2digital.com\/en\/expertises\/tcl\/","title":{"rendered":"TCL"},"content":{"rendered":"
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TCL \u2014 The Content Lab | Studio Cr\u00e9atif<\/h1><\/div><\/div>\n\n

TCL \u2014 The studio that turns strategy into content people notice.<\/h2>\n<\/div><\/div>\n\n

Strategy without production is a slide deck. Production without strategy is an expense. TCL \u2014 The Content Lab \u2014 is Open2Digital's integrated creative studio. Its mission: produce the content that brings your social media, paid, influence and brand content strategies to life. <\/p>\n<\/div><\/div>\n\n

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Request an influence audit<\/a><\/div>\n<\/div>\n\n
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See our client case studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Why an integrated studio changes everything.<\/h3>\n<\/div><\/div>\n\n

Most brands work with a strategic agency on one side and one or several production studios on the other. The hidden cost: cascading brief reformulation, loss of creative consistency, lengthening lead times, variable quality. TCL solves this by integrating production at the heart of our strategic setup. <\/p>\n<\/div><\/div>\n\n

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Concretely, this means the teams shaping your strategies are the same teams briefing and supervising production. Feedback flows fast, iterations are smooth, and consistency between strategic intent and creative execution is held throughout the process. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Our approach<\/h2><\/div><\/div>\n\n

What TCL produces<\/h2>\n<\/div><\/div>\n\n
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Pillar 01<\/h1><\/div><\/div>\n\n

Native video and social formats<\/h3><\/div><\/div>\n\n

Reels, TikTok, Shorts, LinkedIn videos, event capture, interview formats for personal branding. Shooting in our Paris studio or on location, with in-house post-production. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Pillar 02<\/h1><\/div><\/div>\n\n

Motion design and animation<\/h3><\/div><\/div>\n\n

Motion graphics, explainer animations, social opening sequences, data animations, signature transitions. Particularly useful for B2B, tech and services brands where the abstract needs embodiment. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Pillar 03<\/h1><\/div><\/div>\n\n

Photography and art direction<\/h3><\/div><\/div>\n\n

Product, lifestyle, corporate shoots, executive portraits for personal branding, campaign content. Visual coherence designed for all your channels. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Pillar 04<\/h1><\/div><\/div>\n\n

Editorial design and static formats<\/h3><\/div><\/div>\n\n

LinkedIn carousels, premium Instagram posts, infographics, press materials, campaign kits. Brand guidelines respected, consistent execution. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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How we operate<\/h2><\/div><\/div>\n\n

Our 4-stage influence framework<\/span><\/h2>\n<\/div><\/div>\n\n
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Integrated strategy + creative brief<\/h2><\/div><\/div>\n\n

Briefs are built jointly by strategic and creative teams. No broken telephone between intent and production. <\/p>\n<\/div><\/div>\n\n

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Framed pre-production<\/h2><\/div><\/div>\n\n

Moodboards, scripts, storyboards, scouting, casting if needed. Every structuring decision is validated before shooting or heavy production starts. <\/p>\n<\/div><\/div>\n\n

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Paced production<\/h2><\/div><\/div>\n\n

Grouped shoots to optimise costs, creative batches across multiple deliverables, agility to adapt to news.<\/p>\n<\/div><\/div>\n\n

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Post-production and adaptations<\/h2><\/div><\/div>\n\n

Editing, grading, sound design, subtitling, multi-format and multi-language adaptations from master assets.<\/p>\n<\/div><\/div>\n\n

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The proof<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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Who TCL works for<\/h2>\n<\/div><\/div>\n\n

For brands supported by Open2Digital on their social, paid, influence or personal branding strategies \u2014 where TCL naturally produces their content. But also for external brands with their own strategic agency, looking for a reliable, high-performing studio capable of producing at sustained pace with consistent quality. <\/p>\n

TCL works in French and English natively, with extended multilingual capacity through the Open2Europe Group network.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\n +250.<\/span><\/span><\/p>\n

Brands supported since 2018<\/p>\n<\/div>\n<\/div><\/div>\n\n

15.<\/span><\/span><\/p>\n

Nationalities and languages \u200b\u200bspoken<\/p>\n<\/div>\n<\/div><\/div>\n\n

+20M.<\/span><\/span><\/p>\n

Cumulative monthly reach<\/p>\n<\/div>\n<\/div><\/div>\n\n

92%.<\/span><\/span><\/p>\n

Renewing clients<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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They trusted us<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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Let's talk about it<\/h1><\/div><\/div>\n\n

Make production the strongest link in your setup.<\/h3><\/div><\/div>\n\n

Free creative brief and production estimate within 48 working hours.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Request a Brief TCL<\/a><\/div>\n\n
See our client case studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Do you have any questions?<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Is TCL accessible without Open2Digital strategic engagement?<\/h3><\/div><\/div>\n\n

Yes. A significant share of our production activity serves external brands, either as a complement to their strategic agency or as reinforcement for their internal creative teams. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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What are your standard production lead times?<\/h3><\/div><\/div>\n\n

Indicative: 5 to 7 days for a carousel series, 10 to 15 days for a vertical video series, 15 to 20 days for a studio photo shoot with post-production. Brands on recurring flow benefit from shortened cycles. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Can you produce across multiple languages and markets?<\/h3><\/div><\/div>\n\n

Yes. We regularly produce in FR, EN, DE, IT, ES and Mandarin, with native voice-overs, adapted subtitles and, when needed, cultural variations via our local teams (Open2America, Open2China). <\/p>\n<\/div><\/div>\n<\/div>\n\n

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What are your pricing models?<\/h3><\/div><\/div>\n\n

Three main ones: per-deliverable flat fee (ideal for one-off productions), monthly subscription (guaranteed recurring volume at optimised pricing), and project retainer (dedicated team over a defined period). We adapt the model to your pace and needs. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"tags":[],"class_list":["post-237305","expertises","type-expertises","status-publish","format-standard","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t