{"id":237291,"date":"2026-04-09T13:51:55","date_gmt":"2026-04-09T11:51:55","guid":{"rendered":"https:\/\/staging.open2digital.com\/market-intelligence\/"},"modified":"2026-09-14T15:10:10","modified_gmt":"2026-09-14T13:10:10","slug":"market-intelligence","status":"publish","type":"page","link":"https:\/\/staging.open2digital.com\/en\/market-intelligence\/","title":{"rendered":"Market Intelligence"},"content":{"rendered":"
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Market Intelligence<\/h1><\/div><\/div>\n\n

The numbers that matter. The angles that change your decisions. <\/h2>\n<\/div><\/div>\n\n

Data alone is just noise. Strategic interpretation, on the other hand, drives budgets, unlocks opportunities, anticipates shifts. Market Intelligence is where Open2Digital's analysts share the studies, benchmarks and trends that genuinely shape international digital communications \u2014 without buzzwords or recycled stats. <\/p>\n<\/div><\/div>\n\n

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See our client case studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Too many studies. Not enough strategic interpretation. <\/h3>\n<\/div><\/div>\n\n

Every week, dozens of reports circulate: TikTok performance, Meta algorithm shifts, the rise of LLMs, new online buying behaviours. Most are commercial, dated or decontextualised. Our role is to filter, cross-reference and interpret what genuinely deserves your attention as an executive or marketing leader. <\/p>\n<\/div><\/div>\n\n

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Open2Digital publishes its Market Intelligence drawing on three sources: our consolidated operational data across hundreds of campaigns annually, our partnerships with reference data platforms (Kolsquare, HypeAuditor, Meltwater), and our international team's monitoring across 12+ markets.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Our approach<\/h2><\/div><\/div>\n\n

Three angles structuring our Market Intelligence<\/h2>\n<\/div><\/div>\n\n
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Pillar 01<\/h1><\/div><\/div>\n\n

Platform and algorithm trends<\/h3><\/div><\/div>\n\n

Decoding Meta, TikTok, LinkedIn, YouTube, X and emerging platform shifts. Concrete impact on organic and paid strategies, with budget allocation recommendations. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Pillar 02<\/h1><\/div><\/div>\n\n

Sector and geographic benchmarks<\/h3><\/div><\/div>\n\n

Performance comparisons by industry (luxury, tech, retail, industrial B2B) and by market (France, UK, Germany, Italy, Spain, US, China). Real indicators: engagement, CPM, conversion, attribution. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Pillar 03<\/h1><\/div><\/div>\n\n

GEO and generative AI emergence<\/h3><\/div><\/div>\n\n

Dedicated analyses on the transformation of search engines by conversational AI. Citation rate evolution, search behaviour shifts, impact on SEO and brand visibility. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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How we operate<\/h2><\/div><\/div>\n\n

How our analysts work<\/h2>\n<\/div><\/div>\n\n
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Topic selection<\/h2><\/div><\/div>\n\n

We prioritise topics that genuinely interest our clients and prospects, identified through inbound questions, briefs and field conversations from our teams.<\/p>\n<\/div><\/div>\n\n

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Source cross-referencing<\/h2><\/div><\/div>\n\n

No publication relies on a single source. Each study cross-references platform data, sector benchmarks and qualitative observation. <\/p>\n<\/div><\/div>\n\n

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Strategic interpretation<\/h2><\/div><\/div>\n\n

Beyond the numbers, we systematically articulate the \u00abso what\u00bb: what implication for your strategy, your budget, your roadmap.<\/p>\n<\/div><\/div>\n\n

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Continuous updating<\/h2><\/div><\/div>\n\n

Digital ecosystems move fast. Our flagship publications are refreshed quarterly when the topic warrants it. <\/p>\n<\/div><\/div>\n\n

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The proof<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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Who is this Market Intelligence for?<\/h2>\n<\/div><\/div>\n\n

For marketing, communications and digital leadership tasked with arbitrating international budgets, anticipating technology shifts or justifying strategic choices to a board. For CMOs, brand managers, performance leads and consultants who want sourced reading rather than a buzzword cloud. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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\n +250.<\/span><\/span><\/p>\n

Brands supported since 2018<\/p>\n<\/div>\n<\/div><\/div>\n\n

15.<\/span><\/span><\/p>\n

Nationalities and languages \u200b\u200bspoken<\/p>\n<\/div>\n<\/div><\/div>\n\n

+20M.<\/span><\/span><\/p>\n

Cumulative monthly reach<\/p>\n<\/div>\n<\/div><\/div>\n\n

92%.<\/span><\/span><\/p>\n

Renewing clients<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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They trusted us<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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Let's talk about it<\/h1><\/div><\/div>\n\n

Get our analyses before everyone else.<\/h3><\/div><\/div>\n\n

Subscribe to Open2Digital's Market Intelligence newsletter: a monthly publication, short, dense, no fluff. The numbers that matter, the angles you haven't seen elsewhere. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Subscribe to the newsletter <\/a><\/div>\n\n
See our client case studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Do you have any questions?<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Is the Market Intelligence content free?<\/h3><\/div><\/div>\n\n

Yes. Most of our analyses, benchmarks and studies are openly available, sometimes behind a simple subscription form for the most comprehensive reports. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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How often do you publish?<\/h3><\/div><\/div>\n\n

We publish on average 2 to 4 pieces per month: monthly trend notes, in-depth quarterly studies and ad-hoc analysis on hot topics.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Can you produce a tailored study for my brand?<\/h3><\/div><\/div>\n\n

Yes. Beyond public content, we run custom studies (competitive, sector-wide, digital presence audits) on engagement. Contact us to scope the project. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Are your sources cited?<\/h3><\/div><\/div>\n\n

Always. Every published number is sourced, dated and contextualised. When data comes from our own operations, we say so explicitly. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-237291","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t