Digital Agency

Brand awareness is no longer built through simple advertising repetition. It is built through presence: an editorial presence on the social networks where your audience is found; a presence in conversations driven by influencers and UGC; and a presence in the responses of generative search engines (such as ChatGPT and Perplexity), which now shape an increasing share of purchasing decisions. An effective brand awareness strategy combines these three levers, measured and managed together. This is the approach Open2Digital employs for international brands such as Saint-Gobain, Terraillon, and Amazfit.

No, but without paid social, your growth will depend exclusively on organic reach—and that is declining year after year on virtually every platform. Paid social is not a luxury; it has become a prerequisite for reaching an audience. The real question isn't "Should we run ads?" but rather "How can we invest intelligently to generate measurable revenue?" Open2Digital manages monthly budgets ranging from €5,000 to several hundred thousand euros, with a single-minded focus: real ROI, not vanity metrics.

Three levels of measurement are required: media performance (reach, qualified engagement, completed views), commercial performance (tracked conversions, promo codes, UTMs, post-cookie incremental attribution), and brand lift (aided awareness, consideration, purchase intent) via self-reported surveys. Without these three intersecting levels, you are measuring only part of the picture. Open2Digital construit pour chaque client un dispositif de mesure adapté à son secteur, son cycle d'achat et sa maturité analytique.