Creative Production
Content that scrolls past doesn't save you.
Content that stops the thumb does.
On feeds, you have 1.7 seconds to exist. That's short. And it's what separates brands that pour money into media without return from brands that turn audiences into communities. TCL — The Content Lab, Open2Digital's creative production studio, designs and produces content built for the scroll, not adapted afterwards.
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Creative production isn't outsourced.
It's thought through.
Too many brands still split strategy and production: a strategic agency frames the approach, a studio then produces. The result: visually polished content disconnected from performance, or conversely, performing content lacking brand consistency. Our model integrates both.
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TCL is our in-house production studio, dedicated to social media, paid social, influence, branding and content marketing assets. Vertical video, motion design, photography, illustration, editorial design: we cover the full set of native formats across contemporary platforms.
Our approach
Three pillars for production that performs
Pillar 01
Platform-native production
A Reel isn't a vertical TV ad. A LinkedIn carousel isn't a PDF on a blue background. Every piece is designed for the codes, rhythm and expectations of the target platform — not to tick the «we have a visual» box.
Pillar 02
Fast production cycles
Social algorithms reward creative freshness. Our studio produces in short cycles (5 to 15 days depending on complexity) with planned editorial series and agility to respond to news cycles.
Pillar 03
Brand consistency across all formats
Visual identity, tone of voice, signature treatments: every piece TCL produces reinforces your brand identity, without flattening it into uniformity. The signature stays recognisable, the format stays native.
How we operate
Our 4-stage influence framework
01
Vertical and social video
Instagram Reels, TikTok videos, YouTube Shorts, native LinkedIn videos. Studio or location shooting, with in-house talent or partner creators.
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Motion design and animation
2D animations, editorial motion design, explainer videos, social opening sequences. Ideal for B2B brands and technical topics that need to be made tangible.
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Photography and art direction
Product, lifestyle, corporate and event shoots. Art direction consistent with your brand universe and deployable across all your channels.
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Editorial design and carousels
LinkedIn and Instagram carousels, infographics, newsletter editorial formats, executive speaking supports.
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The proof
Who TCL produces for
For brands supported by Open2Digital on social media, influence or paid social strategy — where production integrates naturally. But also for brands that already have their strategic agency and look for a high-performing, reliable production studio capable of delivering at sustained pace with consistent quality.
+250.
Brands supported since 2018
15.
Nationalities and languages spoken
+20M.
Cumulative monthly reach
92%.
Renewing clients
They trusted us
Let's talk about it
Give your content the production it deserves.
Free brief and production estimate within 48 working hours.