GEO (Generative Engine Optimization)
SEO isn't enough anymore. Welcome to the GEO era.
60% of Google searches now end without a click. ChatGPT counts over 800 million weekly users. Perplexity, Claude and Gemini answer your customers' questions directly — often without citing your site. If your brand isn't surfaced in AI-generated answers, you're invisible to a growing share of your audience. Generative Engine Optimization (GEO) is the new discipline that fixes this.
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Search has changed. Your visibility strategy must follow.
Traditional search engines list links. Generative engines synthesise answers. That changes everything: content is no longer browsed, it's extracted, paraphrased, recombined. A brand cited in a ChatGPT answer gains an implicit authority that ten Google results no longer provide.
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Open2Digital is a GEO agency in Paris that helps international brands structure their content, entities and signals to get cited by LLMs (ChatGPT, Claude, Perplexity, Gemini, Copilot) when their prospects ask the right questions.
Our approach
Three levers to exist inside AI answers
Pillar 01
AI visibility audit
We measure your brand's current presence across major generative engines: which queries cite you, in what context, citing which sources, against which competitors. This benchmark audit becomes the foundation of your GEO roadmap.
Pillar 02
Content optimisation for LLM extraction
Generative models don't extract content the way Google does. They prioritise paragraphs that directly answer a question, clear definitions, sourced data, FAQ structures and information-dense content. We adapt your existing content and produce new content along these criteria.
Pillar 03
Entity authority building
Viral UGC content is only valuable if you can reuse it. We systematically negotiate and secure extended usage rights: organic repost, remix, integration into Meta and TikTok Ads, display retargeting. Your best content becomes a lasting asset.
How we operate
Our 4-stage influence framework
01
Strategic AI query mapping
Identifying the questions your prospects actually ask ChatGPT, Perplexity and others — by market, segment and stage of the buying journey. These queries are rarely identical to Google ones.
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Generative engine presence audit
Systematic testing across major LLMs to measure your citation rate, the accuracy of returned information, and your positioning vs competitors.
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AI-friendly content production and restructuring
Rewriting strategic pages, building thematic hubs, structured FAQs, sourced data, adapted JSON-LD schemas. Each piece of content is designed to be both human-readable and AI-extractable.
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Measurement and iteration
Monthly tracking of your presence on major generative engines, evolution analysis, continuous strategy adjustment in response to rapid model evolution.
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The proof
Why GEO is urgent for your brand
Positions earned today inside LLM answers carry disproportionate value: they are implicit recommendations at scale, with no recurring media cost. Brands that structure their GEO in 2026 build a lead that will be costly to catch up with.
Open2Digital combines deep SEO expertise with a dedicated GEO unit and active monitoring of generative engine evolution. Our clients benefit from an integrated approach where SEO and GEO reinforce each other.
+250.
Brands supported since 2018
15.
Nationalities and languages spoken
+20M.
Cumulative monthly reach
92%.
Renewing clients
They trusted us
Let's talk about it
Make AIs recommend your brand.
Request a free GEO audit: we test your brand across the 4 main generative engines and deliver an actionable diagnostic within 5 working days.