Market Intelligence
The numbers that matter. The angles that change your decisions.
Data alone is just noise. Strategic interpretation, on the other hand, drives budgets, unlocks opportunities, anticipates shifts. Market Intelligence is where Open2Digital's analysts share the studies, benchmarks and trends that genuinely shape international digital communications — without buzzwords or recycled stats.
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Too many studies. Not enough strategic interpretation.
Every week, dozens of reports circulate: TikTok performance, Meta algorithm shifts, the rise of LLMs, new online buying behaviours. Most are commercial, dated or decontextualised. Our role is to filter, cross-reference and interpret what genuinely deserves your attention as an executive or marketing leader.
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Open2Digital publishes its Market Intelligence drawing on three sources: our consolidated operational data across hundreds of campaigns annually, our partnerships with reference data platforms (Kolsquare, HypeAuditor, Meltwater), and our international team's monitoring across 12+ markets.
Our approach
Three angles structuring our Market Intelligence
Pillar 01
Platform and algorithm trends
Decoding Meta, TikTok, LinkedIn, YouTube, X and emerging platform shifts. Concrete impact on organic and paid strategies, with budget allocation recommendations.
Pillar 02
Sector and geographic benchmarks
Performance comparisons by industry (luxury, tech, retail, industrial B2B) and by market (France, UK, Germany, Italy, Spain, US, China). Real indicators: engagement, CPM, conversion, attribution.
Pillar 03
GEO and generative AI emergence
Dedicated analyses on the transformation of search engines by conversational AI. Citation rate evolution, search behaviour shifts, impact on SEO and brand visibility.
How we operate
How our analysts work
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Topic selection
We prioritise topics that genuinely interest our clients and prospects, identified through inbound questions, briefs and field conversations from our teams.
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Source cross-referencing
No publication relies on a single source. Each study cross-references platform data, sector benchmarks and qualitative observation.
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Strategic interpretation
Beyond the numbers, we systematically articulate the «so what»: what implication for your strategy, your budget, your roadmap.
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Continuous updating
Digital ecosystems move fast. Our flagship publications are refreshed quarterly when the topic warrants it.
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The proof
Who is this Market Intelligence for?
For marketing, communications and digital leadership tasked with arbitrating international budgets, anticipating technology shifts or justifying strategic choices to a board. For CMOs, brand managers, performance leads and consultants who want sourced reading rather than a buzzword cloud.
+250.
Brands supported since 2018
15.
Nationalities and languages spoken
+20M.
Cumulative monthly reach
92%.
Renewing clients
They trusted us
Let's talk about it
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Subscribe to Open2Digital's Market Intelligence newsletter: a monthly publication, short, dense, no fluff. The numbers that matter, the angles you haven't seen elsewhere.