Paid Social
Paid social isn't measured in clicks. It's measured in revenue.
Too many agencies sell you low CPMs, flattering CTRs and vanity-loaded reports. Open2Digital steers your Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads and Pinterest Ads campaigns with one focus: real commercial performance, measured and attributed.
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Paid social's promise has been diluted. We put it back on track.
Platform fragmentation, the gradual end of third-party tracking, CPM inflation and algorithm opacity have made paid social more complex and risky. Many advertisers spend without knowing what truly works. Our approach corrects this on three fronts: targeting, creative, measurement.
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Open2Digital combines a senior paid social unit, integrated creative production (TCL — The Content Lab) and post-cookie measurement expertise. Operated for B2C and B2B brands across France, EMEA, the United States and China.
Our approach
Three pillars for profitable paid social campaigns
Pillar 01
Targeting and account structure
Account architecture by platform, audience segmentation (lookalikes, retargeting, first-party signals), budget management by funnel stage. Performance starts before the first euro is spent.
Pillar 02
Native ad creative by platform
90% of paid social campaign performance comes from creative. We produce native assets in-house (TikTok/Reels vertical video, Meta carousels, YouTube In-Stream videos, LinkedIn Sponsored formats) tested and iterated continuously.
Pillar 03
Post-cookie measurement and attribution
We combine native platform tools (Meta CAPI, LinkedIn CAPI, server-side signals) with incremental measurement models, brand lift studies and our clients' first-party tracking to reconstruct actual generated value.
How we operate
Our 4-stage influence framework
01
Audit and strategy
Existing account audit, performance history analysis, audience mapping, business objectives definition and aligned paid KPIs.
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Setup and creative production
Account architecture, tracking implementation, native creative asset production, briefs and initial A/B tests.
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Steering and continuous optimisation
Weekly campaign optimisation, creative rotation, bidding adjustments, scaling of winning combinations, fast cuts of inefficient ones.
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Business reporting and roadmap
Revenue-oriented monthly reporting: ROAS, CAC, LTV/CAC, incremental attribution. Budget allocation and creative roadmap recommendations for the following month.
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The proof
Why entrust your paid social to Open2Digital
We manage budgets from €5K/month to several hundreds of thousands of euros monthly per campaign, locally and across multiple countries. Our clients benefit from a rare combination: a senior media unit, an in-house creative studio capable of producing and iterating fast, and an international team that natively speaks the markets where you invest.
+250.
Brands supported since 2018
15.
Nationalities and languages spoken
+20M.
Cumulative monthly reach
92%.
Renewing clients
They trusted us
Let's talk about it
Make every euro of your social budget work.
Free audit of your current paid social accounts and quantified recommendation of potential gains.