Influence Marketing & UGC
Stop advertising.
Start trending.
Banners are ignored. Ads are skipped. But a genuine recommendation from a creator your audience already follows? It converts. Open2Digital is the influence marketing and UGC production agency that turns creator voices into measurable growth for international brands.
69%
of consumers trust creator recommendations more than brand advertising (Nielsen, 2024)
In a world saturated with ads, trust is your only currency.
Yet most brands fail to leverage this: wrong creator selection, overly rigid briefs, missing usage rights, measurement limited to likes. Our methodology fixes these blind spots.
01
Unsuitable profiles selected
Unsuitable profiles selected
02
Overly rigid briefs that kill authenticity.
Overly rigid briefs that kill authenticity.
03
No usage rights
No usage rights
04
Measurement limited to likes
Measurement limited to likes
Open2Digital operates from Paris with an international team spanning 25+ nationalities, with offices in New York and Shanghai and a dedicated unit — Open2Influence — entirely focused on creator activation across Europe, North America and Asia.
Our approach
Three pillars for campaigns that actually perform
Pillar 01
Data-backed influencer sourcing
We don't look for the most famous creators. We find the right voices for your market. Our process combines reference platforms like Kolsquare and HypeAuditor with manual analysis of real audiences, qualified engagement rates, editorial consistency and reputational risk.
Pillar 02
Creative direction with editorial freedom
A brief that's too tight kills authenticity. A brief that's too loose dilutes the message. Our role is to bridge your brand guidelines with each creator's distinctive voice, producing content that resonates with their community while serving your KPIs.
Pillar 03
UGC rights and licensing for paid media
Viral UGC content is only valuable if you can reuse it. We systematically negotiate and secure extended usage rights: organic repost, remix, integration into Meta and TikTok Ads, display retargeting. Your best content becomes a lasting asset.
How we operate
Our 4-stage influence framework
01
Discovery & vetting — beyond vanity metrics
Audience audit, fake-vs-real engagement analysis, feed consistency review, past collaboration performance check, reputational risk scoring.
audience audit
fake vs. real
reputation scoring
02
Strategy & seeding — defining the narrative
Campaign narrative construction, sequencing of creator activations, personalised briefs, framing of calls-to-action and proprietary hashtags.
narrative
custom-made briefs
proprietary hashtags
03
Campaign management — frictionless execution
Operational steering: contracts, production tracking, content validation, publication date coordination, real-time issue management.
contractualization
validation
coordination
04
Measurement & attribution — real revenue, not just likes
Reach, qualified engagement, complete views, outbound clicks, conversions tracked via promo codes and UTMs, brand lift, sales impact measured on realistic attribution windows.
UTMs & promo codes
brand lift
inpact sales
The proof
Why international brands choose us
Open2Digital is part of the Open2Europe group, an integrated communications agency founded in Paris and active across EMEA, the United States and China. Our clients benefit from unified coordination: one strategic point of contact, local teams in each market, centralised production and consolidated reporting.
We work with brands such as Saint-Gobain, Terraillon, Amazfit and Musée Grévin on multi-market activations, from consumer B2C to technology B2B.
+250.
Brands supported since 2018
15.
Nationalities and languages spoken
+20M.
Cumulative monthly reach
92%.
Renewing clients
They trusted us
Let's talk about it
Ready to turn your community into a sales force?
Whether you are launching a product, entering a new market, or looking to scale an existing influencer strategy, let’s talk. Our team offers a free audit of your current influencer setup and a tailored strategic recommendation.